Apple music has more paid users than Spotify in the US

APPLE MUSIC JUST BEAT SPOTIFY WITH THE MOST US SUBSCRIBERS

Apple Music has more paying subscribers in the United States than Spotify, according to confidential details shared with Digital Music News. Overall, Apple Music is said to have over 45 million subscribers globally with about 5-10 users on free trials. But now also Spotify  leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.

Overall, Apple Music now has more than 45 million subscribers globally, with an additional 5-10 million estimated free trial users.  Apple’s free trials typically last three months, with some exceptions (for example, in UAE). Spotify still leads outside of the US, tallying 75 million subscribers as part of its first earnings report in May.  Spotify boasts more than 70 million paying subscribers worldwide, with roughly 160 million overall users.

 

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According to The Digital News , "The source, a US-based, major distributor, shared a report detailing the subscriber tallies of several streaming music services, including Apple Music, Spotify, Tidal, and Sirius XM. That report now ranks Apple Music as first in the US, at least among primarily on-demand music streaming services”. Trial users were not added in this category.  Digital Music News showed the subscriber figures for a number of music streaming services including Apple Music, Spotify and Tidal. Back in February, the publication reported Apple Music would surpass Spotify in US paid subscriptions if it maintained a growth rate of 5 percent. Both streaming platforms now have around 20 million paying users in the states; however, Apple Music recently pulled ahead of Spotify by "a hair". This makes Apple the most popular on-demand streaming service in America by a hair.

The data for 2018 also shows that Apple is experiencing a
far stronger rate of growth in the US, suggesting a wider lead over the coming months.  Apple Music does not offer a free streaming tier, so it seems likely the former beating Spotify. On Apple Music, customers are typically using the free three-month trial or paid subscription. Apple offers a personal plan at $9.99, a family at $14.99, and verified students can get the service for $4.99 a month. Spotify, on the other hand, offers a free plan, in addition to several paid tiers made up by personal, family, and student plans.

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Sources guess the results are from Apple having minimal discount opportunities compared to Spotify. Spotify allows a free option for users and student discounts as well.

On a global scale, Apple is behind with only 45 million paid subscribers versus Spotify’s 70 million. However, in the U.S. it seems that even though Spotify offers more discounts and plan tiers, Apple’s strategy is paying off. The disparity strongly suggests that Apple is achieving far better user engagement, especially given Spotify’s extreme promotional push for the release.

Author : Jestin Jacob PK

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